Film as a promotional tool
When athlete Pete Billington wanted to promote his cycling prowess to potential sponsors he had a gut feeling that a video could be a great way to achieve that. Pete is a very astute gentleman. As this film captures the intensity and emotion of cycling, it captured the minds and hearts of those who watched him and immediately wanted to belong to his dream.
Here at Transcendent, we understand small business and this includes promoting individuals such as politicians, new business start-ups and services. Video as a promotional tool for any of these businesses is growing every year. Big business has known this for years, so perhaps it’s time you muscled in on this too?
Video is a call to action
Were you aware that 52% of a video audience go on to take action based on that video? Did you know that 16% of those viewers go on to purchase the service or product featured?
eMarketer has estimated that spending on online video advertising will grow to $4.6 billion in 2013, representing a more than seven-fold increase from the $587 million spent in 2008.
One thing I discussed in particular is, what works for video? What are the factors that make for a good one and vice versa. The key is to answer your target consumers’ questions. People searching for a product or service have a question to be answered. Make sure you understand the question your viewers are asking, and that your video answers that question.
It’s also paramount to include a call-to-action and ensure it can be easily edited. Video content can be optimised not only for the search but for response itself. Your call to action within the video can be a discount, monthly coupon, send an SMS text etc. Be sure that your call-to-action is simple to update within your video so you can easily test alternative offers.